About

theREDness

Who Is theREDness? 

REDness has been a fixture in New York’s Underground Dance Music scene since the late 1980’s. She has promoted various parties throughout the years including the World renown Club Shelter. She has worked with DJs such as Louie Vega, Timmy Regisford, David Morales, Junior Vasquez, Francois K., Danny Krivit, Joe Claussell, Rich Medina, Disciple, David Morales, Tony Humphries, Ruben Toro and ‘The Wizard’ Brian Coxx making her a force to be reckoned with!

REDness comes with an extensive background in radio and television advertising, working for the 3rd largest ad agency in the world Draft Worldwide. She gradually became more involved in her own events and promotions and has made that into a full-time job for the last 10 years. She is no stranger to the intimate details necessary to plan, promote and advertise an event.

REDness is Co-Founder of the 1st Dance contest held at the 2006 Winter Music Conference, “The CHMW Freestyle Dance-Off”. She is also Co-Founder and Producer of House Dance International, a large scale event going on it’s 5th year. HDI is a 4 day House Dance Festival which incorporates parties, contest, workshops, choreography showcases, film screenings and more. The event draws dancers and dance enthusiasts from around the world and doubled in size each year from its 1st year to the 3rd. Here she works Internationally bringing in sponsorships, doing public relations and running the event 1st hand, from its inception to reality.

REDness is promoter/co-host of the popular weekly House Dance event, Soulgasm NYC where she does everything from designing weekly flyers, e-mail/on-line promotions and creating drinks specials to booking over 300 guest Djs in the past 10 years.

The party has grown enough in popularity to have an offsprings Soulgasm Hawaii & Soulgasm Thailand, which she also oversees.

In 2007 REDness and her business partner created “The Seaport Soul Series”, a wildly popular, weekly, outdoor event at New York’s famous South Street Seaport. From this, they were invited to re-produce the weekly event for the re-opening of Governors Island in 2009. This became the Seaside Soul Series.

In the midst of all this REDness also co-founded the popular monthly parties In2Deep, Kitty Kitty Bang Bang, Sunday Shoutin’ @Webster Hall, Aftermath Afterhours, Kiss My Black Ass, The Sexy Bitch Tour in Miami, Together @Studio B & more.

In 2010 HDI was invited to have it’s winners do a showcase in Civitanova Danza, in Civitanova Marche, Italy. REDness was also invited as a representative and to coordinate this innovative event.

Shortly after this she received a call asking her to join the team of the world renown Club Shelter. Here she handles DJ bookings, guest bookings, websites and venue issues as well as promotes their events.

Recently sitting on a panel discussion for “Women in House Music” at The Aljira Center for Contemporary Arts her efforts towards the Dance Community were described as “ground-breaking”. She is a mover and shaker – watch for her in a city near you!

RED created and maintains her own website, theREDness.com , where you can keep up with her current events.